START-UP BRAND IDENTITY
Modernizing a Classic
The Challenge
GRK Fresh is a new restaurant opening in NYC with the promise of serving bold, authentic and high-quality Greek cuisine.
Our challenge is to express a modern take on traditional Greek flavors.
Services:
Brand Identity
Environmental Design
The Results
The identity system is inspired by a modern approach to traditional greek forms. GRK has now expanded to new locations all over NYC and each one shares the same look and feel as the original.
