Modernizing a Classic

The Challenge

GRK Fresh is a new restaurant opening in NYC with the promise of serving bold, authentic and high-quality Greek cuisine.


Our challenge is to express a modern take on traditional Greek flavors.


Brand Identity

Environmental Design

The Results

The identity system is inspired by a modern approach to traditional greek forms. GRK has now expanded to new locations all over NYC and each one shares the same look and feel as the original.