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START-UP BRAND IDENTITY
Modernizing a Classic
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The Challenge
GRK Fresh is a new restaurant opening in NYC with the promise of serving bold, authentic and high-quality Greek cuisine.
Our challenge is to express a modern take on traditional Greek flavors.
Services:
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Brand Identity
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Environmental Design
The Results
The identity system is inspired by a modern approach to traditional greek forms. GRK has now expanded to new locations all over NYC and each one shares the same look and feel as the original.
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