© 2018 by Juliane Chung

If you're interested in working together, please contact me!

julianechung@gmail.com​  |  610-564-9526

MEGABRAND REVAMP

Living With Purpose

The Challenge

Johnson & Johnson has a renewed purpose and wants to activate it. The new purpose is: “We blend heart, science and ingenuity to profoundly change the trajectory of health for humanity.”

 

Our challenge is to create a rollout plan to inspire, empower and unite all 134,000 global employees. 

Services: 

Brand Strategy

Storytelling Campaign

 

Brand Revamp

 

Web Design

The Process Phase 1: A Storytelling Campaign

The Process Phase 2: A Brand Refresh

The Results

Employees are sharing stories about how they are living with purpose! J&J’s renewed expression is warm, web-friendly and deeply human.