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MEGABRAND REVAMP
Living with Purpose
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The Challenge
Johnson & Johnson has a renewed purpose and wants to activate it. The new purpose is: “We blend heart, science and ingenuity to profoundly change the trajectory of health for humanity.”
Our challenge is to create a rollout plan to inspire, empower and unite all 134,000 global employees.
Services:
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Brand Strategy
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Storytelling Campaign
Brand Revamp
Web Design
The Process Phase 1: A Storytelling Campaign
The Process Phase 2: A Brand Refresh
The Results
Employees are sharing stories about how they are living with purpose! J&J’s renewed expression is warm, web-friendly and deeply human.
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