Living with Purpose
Johnson & Johnson has a renewed purpose and wants to activate it. The new purpose is: “We blend heart, science and ingenuity to profoundly change the trajectory of health for humanity.”
Our challenge is to create a rollout plan to inspire, empower and unite all 134,000 global employees.
The Process Phase 1: A Storytelling Campaign
The Process Phase 2: A Brand Refresh
Employees are sharing stories about how they are living with purpose! J&J’s renewed expression is warm, web-friendly and deeply human.