START-UP BRAND IDENTITY
Supporting Human Connection
Sobol is a self-governance networking platform that’s being built on the blockchain. Their mission is to nurture humanistic work that inspires revolutions. What does all this mean? In the near future, a decentralized organization (distributed decision-making, non-hierarchical) would choose to be on the Sobol platform to provide the space and freedom for employee connectivity and empowerment for individuals to work and grow autonomously. Unlike other networking platforms, Sobol is not a media platform, it will not curate content, and will not take unfair advantage of user data.
Our challenge is to bring their humanistic vision to life and communicate it to their audiences.
As brand experts within the emerging technology space, we know that blockchain services and dApps all share similar principles - increased transparency, inclusion, equality and security. In order to communicate each business’s distinct value within the blockchain space, a deep line of questioning needs to be employed. What motivated the founders to leave their 6-figure salaries to take a leap into the unknown? What’s the purpose of this company? What’s the 10,000 foot view? Why does society need this? What impact will it have - positive and negative?
We listened, synthesized, researched and developed brand strategy and positioning for Sobol. The graphics needed to communicate their unique values within the networking space. Sobol is built on the core concept that life is about connection. By understanding and supporting the sparks of life in our circuitry, we can revolutionize the way we work and evolve.
The identity system is designed to communicate Sobol as a supporter of human connection. The graphics represent complex collections of human connections--interacting, growing, and adapting within a decentralized environment.