START-UP BRAND IDENTITY
Securing Web 3.0
ConsenSys is a rapidly growing incubator for businesses that have a shared goal of increasing the adoption of blockchain technology. ConsenSys Diligence is one of the core pillars within ConsenSys. Their mission is to create a safe, trustworthy, and healthy Ethereum ecosystem to enable peer-to-peer interactions to flourish.
Our challenge is two-fold, first we must create a brand architecture for ConsenSys to aid users in navigating across its' services and second we must honor the unique value that ConsenSys Diligence brings to the table with a brand identity that reflect’s its’ value proposition.
We listened, synthesized, researched and developed brand strategy and positioning for ConsenSys Diligence. For a security company, they strike a unique 50/50 balance between human and AI auditing. They also consider themselves sci-fi nerds and want their identity to convey the perfect balance between humanity and technology.
The Results of ConsenSys Diligence Branding
The identity system is designed to communicate humanity and technology working harmoniously together to create dynamic intelligence. This concept is both core and unique to ConsenSys Diligence within the security space. The team couldn’t be happier with the identity system and ordered all the swag they could as soon as we sent them their final brand toolkit.
The Results of The Brand Architecture
Building a brand architecture off of business strategy works! The core principles of the business — autonomy, decentralization, holocracy and self-organization — are made possible with a flexible brand architecture. Individuals rejoice!